Discover Edinburgh's Treasures with Bloomberg Connects

This is a sponsored article on behalf of Bloomberg Connects.

For over seven decades, Edinburgh has brought together the world's most creative artists in one place. Every festival season, hundreds of thousands of locals and visitors enjoy immersing themselves in a city of culture. From opera and contemporary music at the International Festival, to innovative theatre and stand-up comedy at the Fringe, you'll always find something special in Edinburgh. Especially if you have the right guide.

Bloomberg Connects is a free app that brings the arts and culture together in one place. The app features collections from many renowned cultural centres – including museums, famous botanical gardens, performance venues, libraries, and outdoor sculpture parks – in a handy digital guide. Since the app launched in 2019, Bloomberg Connects has grown as more and more users and organisations benefit. It now includes over 500 cultural institutions from 25 countries and is available in over 40 languages. The free app allows you to explore artistic wonders, both when making a visit in-person or from wherever you are. Bloomberg Connects turns your phone into a touchless experience, with everything you need to enjoy partners' collections. 

Bloomberg Connects now offers over 14 guides to Edinburgh’s cultural institutions, including the International Festival, the Festival Fringe, art galleries, and museums. These guides, along with ones to over 525 cultural centres around the world, provide expansive information about each artistic space, from planning a visit to in-depth analyses of major works. The Talbot Rice Gallery's guide features the significant exhibition by Ghanaian artist El Anatsui, Scottish Mission Book Depot Keta. Detailed audio descriptions to individual pieces create an experience akin to exploring the gallery with a smart and knowledgeable friend. The Fruitmarket’s guide commemorates its 50th anniversary, while the Surgeons' Hall Museum’s guide probes the fascinating history of dissection and its popular exhibition on Arthur Conan Doyle which illuminates the medical methods that inspired Sherlock Holmes. Additionally, Bloomberg Connects serves as the Official Storyteller for the Fringe, presenting an exclusive history of the festival that highlights influential artists such as Robin Williams, Billy Connolly, and Phoebe Waller-Bridge. The guide also includes an interactive map to assist visitors in navigating Edinburgh.

The 14 unmissable Edinburgh institutions now included on Bloomberg Connects are: Edinburgh Art Festival; Edinburgh International Festival; Edinburgh Festival Fringe; Edinburgh Printmakers; Wilhelmina Barns-Graham Trust; Collective; Dovecot Studios; Fruitmarket; Jupiter Artland; Royal Scottish Academy; Stills: Centre for Photography; Surgeons' Hall Museums; Talbot Rice Gallery; Hidden Door Festival.

Download the free Bloomberg Connects app now.